Projects

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Responsible Off-Roading | BFGoodrich

BFGoodrich Global Brand Brand Campaign 2023

Find Yourself Off-road: Terrain Tires from BFGoodrich®

Find Yourself Off-Road - Terrain Family campaign

BFGoodrich

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Sinclair Hotel - LG Project Profile

Customer Testimonial Video - LG Electronics

2021

Make Every Room Cozy and Warm - LG

Dealer Support Video

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Strategic Campaign philosophy

Deep Understanding of the Consumer: DTC brands must have an intimate understanding of their target audience—preferences, pain points, and behaviors. Customer feedback and data play a central role in shaping product offerings and marketing strategies.
Personalization: Personalizing the experience, from product recommendations to marketing messages, enhances engagement and builds loyalty.

Clear Brand Mission: Successful DTC brands often have a compelling brand story and purpose that resonates emotionally with consumers. This creates a connection that goes beyond the product itself and fosters loyalty.
Authenticity: Authentic communication and transparency about the brand’s values, origin, and practices help build trust with the audience.

End-to-End Ownership: DTC brands manage the entire customer experience, from product development to marketing, sales, and customer support. This control allows for optimizing each touchpoint to improve customer satisfaction.
Seamless User Experience: A frictionless buying journey, whether on mobile, desktop, or app, is critical to converting potential customers. This includes easy navigation, fast checkout, and reliable fulfillment.

First-Party Data Collection: DTC brands leverage data from their own platforms (e.g., websites, apps) to gather insights about customer behavior, preferences, and purchasing patterns. This data allows for targeted marketing and product development.
Continuous Optimization: Using data to test, learn, and iterate allows DTC brands to constantly improve the customer experience and optimize campaigns based on real-time insights.

Digital Marketing: Effective use of digital channels, including social media, email marketing, influencer collaborations, and search engine marketing, is crucial for acquiring new customers. Many DTC brands rely on direct-to-consumer digital strategies to build their audience.
Customer Retention and Loyalty: Once customers are acquired, a strong retention strategy is essential. This can include loyalty programs, subscription models, personalized offers, and outstanding customer service to drive repeat purchases.

Content Creation: DTC brands are often content-driven, focusing on creating relevant, engaging, and often user-generated content to build brand awareness and trust.
Community Building: Fostering a community of loyal customers can turn brand advocates into ambassadors, amplifying word-of-mouth marketing. Building a sense of belonging keeps customers connected to the brand.

Rapid Iteration: DTC brands are known for their ability to innovate quickly, launch new products, and respond to consumer trends in a more agile way than traditional brands.
Direct Feedback Loop: With direct customer feedback, DTC brands can quickly respond to issues, test new ideas, and iterate on their products or services.

Omnichannel Expansion: While DTC brands typically start with online sales, many successful brands eventually explore other channels like physical stores, partnerships with retailers, or pop-up experiences to scale their business.
Logistics and Fulfillment Excellence: Efficient logistics and fulfillment are essential to ensure timely delivery and a smooth post-purchase experience, helping DTC brands manage growing demand while maintaining customer satisfaction.