Social Media

People are spending 12 hours a day in front of a screen.

We are all stretched for resources . You know you should have a presence on social media but it is hard to find time to find content and be consistent.

While simply getting your voice out there is a good first step you want to make sure that everything you are posting on social media is working for your overall goals. Take the following into account when developing your social media strategy.

Define your audience.

Pretty much everyone uses social media. The number of social platforms is growing. How do you know which platforms to invest in and which ones will bring the most leads to your business? This decision becomes easier once you define your audience and what is important to them.

Investigate the competition.

Great ideas can come from looking at what the competition does well. You can also gain insight by investigating your competitors social sites. Find out what content performs well. What are their customers saying? This investigation will provide valuable information on your social strategy and creating content to address questions along their buying journey.

Personalize your content.

Your customers and prospects are not interested in talking to your company. They want to interact with a human not an entity. Be cautious when using social media to promote your brand. Does it feel like it comes from an individual? Or are you pushing your own agenda? Build a relationship through value for your customers. They are looking for authenticity not a sales pitch.